Director of Marketing and Communications

Company Name:
Company Name Withheld
Position Type:
Position: Director of Marketing and Communications
Reports to: Executive Director of Development
Primary Responsibilities and Duties:
The Director of Marketing and Communications is responsible for developing and implementing an integrated program of short- and long-term communications and marketing initiatives to support
a competitive, independent high school with its strategic goals, including public relations, Development and Alumnae communications, advertising and marketing, publications and website. This position serves as a communications liaison in a range of areas related to marketing and interdepartmental relations.
Essential Duties of the Position:
Develops and manages public relations, advertising, and promotional campaigns to grow awareness and influence positive perception, as well as measure success of such efforts.
Supports the Office of the Development by creating communications to all constituencies including alumnae, parents, friends and others.
Integrates brand identity and logo throughout the School, overseeing institutional identity guidelines.
Creates and produces written publications and materials that brand, enhance and sustain the School (via print, web, video, etc.).
Provides oversight and direction for the school's social media sites and ensures consistency and in messaging.
In collaboration with the School's Leadership Team, establishes strategy and marketing plans to achieve institutional objectives.
Identifies and

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